Role
Product Designer, UX/UI Designer, UX Researcher
Overview
While working with a not for profit organization, the foundation for human dignity, for over 10 years I had the opportunity to build a e-commerce website that showcase individuals creativity. They wanted to showcase the many talents that individuals learned from attending their workshops focusing on alternative methods for managing their mental health. The e-commerce website provides a safe space for customers to view the creative products and donate to continue their support of the organization.
Issues
Providing updated information regarding events and workshops.
Ensuring that customers are provided detail information regarding the programs, events, and workshops.
Providing images and detail information regarding the products.
Provide links for customers to purchase products and to donate.
Solutions
Update information regarding the products and provide images of all new products.
Created a link for donation button.
Created a button and a shopping cart for purchasing products.
The Motivation
I led an UX Researcher to conduct user interviews with customers, volunteers, and staff members for analyzing the feedback to optimize their experience when translating their journey on desktop computers and mobile devices. I discovered that customers want to learn more about the organization and they wanted to volunteer their time to care for individuals with mental health issues. Many of those individuals worked in the medical field and worked with individuals that suffered from mental health issues.
The Design
With a multifunctional team of UX Researchers, Product Designers, UX/UI Designers, and Product Managers, I had the opportunity to lead the team for translating concepts into the e-commerce website.
Leading the the UX/UI Designer to translate the customers' journey, content, and iconography for building an ideation for the e-commerce website. We also considered solutions to complex design issues that we discovered.
The executive stakeholder and staff members wanted to provide detail information regarding the organization's mission and inform customers what impact they are making on members of the community that have mental health issues.
The customers provided feedback from the user interviews regarding their interest in other products that the clients create in the workshops. Customers were also interested to learn more about the individuals that created the products and customers were interested to learn more about the workshops.
Considering customers need to view the product and details regarding about the product. The team and I began the process of designing a "View Product" page. Giving customers the ability to view what materials were used to create the product.
Customers can review products that are in the shopping cart before finalizing their order. The team and I discovered that if we itemized products the customers shopping cart is organized. Customers can determine if they want the products or if they want to continue shopping.
Customers can track their order and get notification for when their order is ready to pick-up and when their order has been delivered. Customers can also view the progress of their order, especially when their order was delivered to ensure that they are present when their order has arrived.
Customers that donate to the organization are able to learn more about their contribution and how their donation is used to help those with mental health issues. Customers can utilize the online form to select the amount that they want to donate to the organization.
Results
Customer Base
Primarily the organization depended on local retail shops to sale their products to earn income for the individuals to attend the workshops to take care of their essential needs and it was determined that this was not safe for them. However, it was also determined that customers wanted it to continue for other individuals that relate to the organization's mission to inform them about the workshops and how it can improve their lives. I discovered that the customers base increased by 25%.
Customers Engagement
I also discovered that customers were spending a significant amount of time viewing the products that individuals created and wanted to learn more regarding how the products were created. Customers can track their orders to gage an idea of when to expect the arrival of their order and when to pick-up their order.
Sales
Since the organization has included an online shop for customers to visit for purchasing more products the sales has increased by 25%. Customers started to purchase the products in bulk, especially during the holidays to give as gifts to friends and family. Customers were also given options for how they wanted to receive their order and that made a dramatic impact on sales. Also, customers could re-order items from previous orders without returning to the main online shop.
Donations
If customers didn't want to purchase a product, they were given an option to donate a certain amount of funds that would inform them of how their contribution will be used.
Conclusion
This project was for a not for profit organization, The Foundation For Human Dignity, that wanted to build an online shop to collect donations and to sale individuals products created from a workshop that educated them on managing their mental health. Customers will also have an opportunity to learn more about how the products are created.
The Foundation Human Dignity only relied on their client's to sale their products to other individuals in local retail shop's and they realize that was not a safe solution for their client's. in the process they decided to build an online shop for their client's to sale to individuals in a larger scale and see the results of their hard work by 25%.
